While Apple and Google are busy getting bad press for their privacy issues, labor practices and general big-evil-company wrongdoings, Microsoft has done some brand regeneration, making it look like the hippest tech company on the block these days. As Apple and Google captured a younger, cooler demographic, the Windows maker, with its stodgy business oriented PC-compatible operating system and notoriously annoying browser, became synonymous with lameness. Remember all those highly effective Mac versus PC commercials? That PC dork (writer-performer John Hodgman) represented all things Microsoft: Slow, uptight, badly dressed. But as Apple and Google have grown up, they've lost their hip sheen. And, Microsoft's taking advantage. In this era of awesomely bad, it doesn't look so lame anymore -- especially in comparison to the other guys.
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